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For the first time since the company became a mass merchandiser — let’s say since 1984 — Apple will allow consumers to perform the most common repairs on its iPhones, namely screen and battery replacements.

While high-end fashion designer Pierre Cardin pioneered this form of licensing in Europe, the project of pairing a high-fashion designer with a mass merchandiser best known for selling Levi's, hardware and household goods was unusual in the United States.

A solar panel rooftop system for a mass merchandiser like Target or Walmart can cost $150,000 to install, according to estimates from the Solar Energy Industries Association, a nonprofit trade association of the solar-energy industry.

The local mass merchandiser was selling small azalea plants at bargain prices.

Wal-Mart is the second largest online mass merchandiser behind Amazon, but it’s a distant second.