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He highlighted some initiatives already in motion at some theaters — limited trailers, daily deals, extended matinee pricing and grassroots marketing.

But sometimes, you will spot one catching a matinee at the El Capitan Theatre.

“You’re going to have a couple years where it’s really complicated to go out for a meal or just go see a matinee movie. Do it now while they’re small.”

If that’s not an option, go to a corner table for an earlier reservation or a matinee movie before the crowds arrive.

The crowd was announced at 19,728 for the sun-splashed matinee, making it the first Angel City home opener that didn’t sell out.