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“In terms of McLuhan, it isn’t a cool medium, it becomes a hot medium.”

In March 1969, Canadian philosopher and media theory expert Marshall McLuhan, in an interview with Playboy magazine, no less, warned us about the "numbing" sense that instantaneous transmission of information brings to our culture.

It’s like the moment in “Annie Hall” when Marshall McLuhan arrives.

No less a scholar of mass media than Marshall McLuhan praised Shepherd for utilizing “radio as a new medium for a new kind of novel that he writes nightly.”

A freewheeling media satire full of visual tricks and topical references to the Vietnam War and the media guru Marshall McLuhan, “Head” tanked at the box office.