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But in this highly-analytical world we now live in, any new 'measurable initiatives' will be given the full 'offside by a toe-nail' treatment.

A recent study highlighting the ineffectiveness of some DEI practices said a common issue was treating them as an end goal in themselves, without measurable outcomes.

As we exceed this boundary — which seems to have happened in 2024 with no end in sight — that will translate into tangible, measurable death on a scale difficult to reckon with.

He said they were "measurable milestones that will also give the British people the power to hold our feet to the fire".

This egg is, in every measurable way, superior.