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The throughline to today is taut, with genres by and marketed to women, particularly romance, gaining popularity on BookTok and thus seeping into the meatspace.

Its lens of love focuses on the interplay of meatspace and insubstantial connections.

The spokesperson described them as "NFT nerds" and said the platform's team was spread across different timezones and have mostly "never even met each other in meatspace".

Meatspace is a term used by internet enthusiasts to refer to the physical world.

They also found that not all of the customs of the online NFT world translate well to meatspace.