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The couple are big fans of Midcentury Modern architecture and enjoy touring L.A. landmarks, such as the famed Stahl House in West Hollywood.

He called it “an excellent example of the Midcentury Modern style,” noting its Googie-style sign, “simple geometric volumes, low sloped roof, relatively chaste exterior walls and decorative concrete blocks.”

“We have tried to bring in more earth tones, on a marginal basis. We’re seeing a return of brick and stone accents. But all that said, every time we vary too far from that formula of white and black …” He’d seen other developers take big aesthetic risks—an Eichler-style midcentury modern in a neighborhood full of bigger houses, for example—and watched as those properties sat on the market for months.

The raffish banana palm, which had such a vogue as landscaping for Midcentury Modern apartments, surely grows best throughout the Beverly Hills Hotel, where its stylized Deco looks have been the hotel’s signature motif since Don Loper designed it about 80 years ago.

Gregory Ain’s Park Planned homes: Designed in 1948 by Ain with the help of the era’s premier modernist landscape architect, Garrett Eckbo, this strip of 28 Midcentury Modern homes was built as part of a social experiment conceived by a modernist architect focused on cost-effective, prefabricated design for working people.