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“Middleware” could offer social media users more control over what they see, with independent services providing a form of curation separate from that inbuilt on the platforms.

Rather than being fed content according to the platforms’ internal algorithms, “a competitive ecosystem of middleware providers … could filter platform content according to the user’s individual preferences,” writes Fukuyama.

“Middleware would restore that freedom of choice to individual users, whose agency would return the internet to the kind of diverse, multiplatform system it aspired to be back in the 1990s.”

You mentioned Nvidia’s omniverse platform, which is not really a platform in the same sense as Roblox or Minecraft; it is actually more of a middleware simulation DMZ.

You have to get all of those things to speak to each other, so the infrastructure layer and the middleware of your software stack horizontally goes across.