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“I kind of had to step away from that a little bit because it wasn’t a sure thing that we were going to nail it. And it’s one of those things where you miss by an inch, you miss by a mile.”

The story of a Mason County home offers a peek into how one of Seattle-based Zillow’s most popular features can miss by a mile — and how hard it is to get it right.

We won’t just miss the target, we’ll miss by a mile.

The danger, though, is that online searches can be like going to the moon: if you’re off by an inch, you miss by a mile.”