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Observe what resonates — not just from big shots but those with a smaller following, career coach Maggie Mistal advises.

There, Ginne Mistal, 76, said she instructed her children and grandchildren, who live in Orange County, to put pro-Dahle bumper stickers on their cars so city dwellers get to know his name.

When Dahle first ran for state Assembly in 2012, Mistal let him use a building she owned in Redding for his first campaign office.

Mistal advised Buchholz that if she was working hard and experiencing demand for her products, which she was, she should reward herself with higher prices.

So she consulted a life coach, Maggie Mistal, author of “Making a Living With Maggie.”