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With TikTok facing a potential ban in the U.S. next month, many creators have been focusing on other platforms just in case and say they’re finding the moneymaking opportunities even more lucrative.

Other researchers agree that Poulain has been crucial to lending scientific credibility to the blue zones—and say that without his input, the concept risks becoming more of a moneymaking venture.

They are humanized as artists in their own right as opposed to robots in a moneymaking machine.

After the trust’s longtime leader left in 2018, the organization cycled through chief executives who put forward increasingly desperate moneymaking schemes.

Now, those arid ranch lands are offering a new moneymaking opportunity: data centers.