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I shouldn’t have filled up on the rich before we arrived here at the movie theater to see “Death of a Unicorn,” the new star-studded film that sprinkles finishing salt onto the elite like it’s preparing them for a mukbang video.

These influencers are most prominent on YouTube, where the most popular trends include binge-eating mukbang, lifestyle vlogging of fancy cafe cultures and K-pop fandom homages like visits to pop-up stores by idol groups.

The YouTube duo Dan and Joel are originally from the UK and known for their documentary style mukbang.

Mr Munda's videos fall into the "mukbang" genre of YouTube videos - people eat huge amounts of food, sometimes speaking to their viewers as they do it.

Millions subscribe to popular mukbang channels, including MaddyEats from India.