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Separately from the Blackstone-backed venture, Staggs and Mayer sponsored a special purpose acquisition company that in February announced a merger with at-home fitness company Beachbody and exercise equipment maker Myx Fitness Holdings in a bid to compete with Peloton.

Group, Myx Fitness Holdings and Forest Road Acquisition Corp., the publicly traded investment vehicle that Staggs and Mayer created last fall.

“We are excited to partner with Forest Road and Myx Fitness, and are humbled by the proven team of executives and industry icons who have stepped forward to support our shared vision,” Daikeler said in a statement.

For example, Myx Fitness sells a digital platform with a stationary bicycle, a heart-rate monitor, coaching plans and a 21-inch video screen that enables users to have a connected workout in their home studio.

The station awarded the two with the most votes — Horsham Square Pharmacy in Horsham, Pennsylvania, and MYX, a Bryn Mawr, Pennsylvania, startup that creates a custom-blend beverage dispenser — radio advertising worth $3,500.