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Metanium nappy rash ointment is the only product to have relieved his symptoms, his mother Hilary Rabbett said, but it was discontinued last year over supply issues.

An alternative version of Metanium remains on the shelves, but the product used by George's family - which was designed to treat, rather than simply prevent nappy rash - contains the active pharmaceutical ingredient Titanium Salicylate.

Johnson & Johnson stopped US sales of its talc-based baby powder in 2020, citing "misinformation" that had sapped demand for the product, applied to prevent nappy rash and for other cosmetic uses, including dry shampoo.

Dr Kyle Stewart, a Paignton GP, said he began looking into the benefits of the vegetable after seeing an extreme case of nappy rash.

The pair believe a chemical compound found in watercress could help treat nappy rash, dermatitis and eczema.