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“It’s a broadcast, not a narrowcast. If we can’t make it relatable to fans of other sports or casual fans, we’re not doing our job,” Hyland said.

Smallish, thoughtful, more narrowcast new musicals — let’s call them nerdicals — are rarer: one per season, if we’re lucky.

“We also expect custom audiences for political and social issue ads to be used to narrowcast misinfo to vulnerable communities.”

But those stories are often less universal, more narrowcast.

He also partnered with his wife to launch the National Narrowcast Network, which offered live coverage of Congressional and federal hearings over the phone.