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MacDonald said it probably got into that spot thanks to another power that is only sometimes super: neophilia.

Psychologists have a word for it, “neophilia.”

It is a mystery to me why anyone would want to perpetuate this condition; I suspect it is simple neophilia.

When neophilia is cause for obsessions and starts to rule your life, however, you must take back control.

They call this “novelty-seeking,” or the sexier alternative, “neophilia.”