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"The religious right has reached young men through new media with incredible success, but has largely struggled to reach young women," added Taylor Leigh, a former evangelical who hosts the Antibot YouTube channel, which analyzes and criticizes evangelical culture.

Opponents, including the current FCC chair Brendan Carr, argue that in the new media landscape, with its Cheesecake Factory menu of choices, there is no reason for public media to exist and certainly no reason for the government to give it any money — an idea to which it is already indisposed.

"The congresswoman is clearly tapping into something across the Democratic base because she is someone who ... unlike I think a lot of other Democrats, knows how to operate in this new media ecosystem," she said.

Ever since Donald Trump came down that golden escalator, the Republican Party has been remaking itself, putting larger-than-life personalities who can dominate the new media landscape at the tip of the spear.

The president's advisers targeted the same audiences during last year's election campaign, when Trump, JD Vance and others in his orbit went on podcasts and did interviews with new media outlets.