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This is the new normal that must be navigated.

As U.S. car companies navigate a new normal and the costs of imported parts and vehicles continue to rise, American consumers will likely see an increase in the sticker price of new cars.

Unfortunately, the data, trends and how American society is so deeply troubled suggest that many Americans will choose more pain because of a false belief that it will somehow cure what ails them as their feelings of unhappiness and misery have become a new normal.

"Because we've been doing it for so long, it's my new normal - it is for my whole family as well," she said.

"This, 100%, is the new normal," Joseph said.