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The idea is regulations are often supported by a surprising alliance of noble-minded moralists and profit-driven cynics.

Just look at Google’s noble-minded but pretty unexciting Google Arts & Culture app — overlooked by most until it launched a feature last week that let users match their selfies to faces in famous artworks.

They might need to learn a bit about Diana’s noble-minded causes, an edifying use of fame that boosted her image even as it contributed to real change.

Sipila’s noble-minded gesture was like a Christmas gift for human traffickers and refugees.

“You begin to ask yourself, how do you want to live and do you want to waste all these resources,” Johnson explained of his noble-minded inspiration for the project.