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"I want to start a debate and encourage people to think about a process that objectifies women who have very little freedom to choose between marriage and career," he says.

Prof Tracey said: "Pain is subjective, it's a private experience that you can't really objectify, it's an oddity in its own self."

The tendency to objectify women may in some cases also develop into a desire to annihilate the whole question of female desire, let alone agency.

Avani Johnson, who was at the Timothée Chalamet contest, says she believes the latest trend has taken off because "women are relishing the opportunity to objectify men in a complete switch in power dynamics".

"Yes, I was objectified," he says, with a smile.