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The orange roughy had appeared on track for the win, until a couple of local radio station hosts started a passionate campaign for the blobfish.

Coming in second place was the orange roughy, a deep-sea fish in the slimehead family - known for the mucous canals on their heads.

He taught me how to cook escargot, orange roughy with almonds with lemon butter sauce with white wine.

We had orange roughy, that was a fish that takes 25 years to become like this.

A familiar example is “slimehead,” which became a hit with consumers after its market moniker was switched to “orange roughy.”