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Sneaky Zebra has attended San Diego and other big conventions in past years, and they’ve captured a wide range of the costumers showing off their recent creations and their favorite poses, set to “The Wild Life” by Outasight.

Mr. Cooper, however, was confident that its music projects, like “Tonight Is the Night” by the little-known rapper and singer Outasight — which sold 1.1 million copies after a push in 2010, when the song was featured in a commercial and Outasight appeared on the Pepsi-sponsored show “The X Factor” — bring a return on investment.

That led inexorably to a performance by Outasight, the singer who currently hawks Pepsi, the show’s main sponsor.

“It’s time to get serious,” Mr. Jones finally said at 8:23 after Outasight was done.

But what makes V. Michael so groovy, outasight, oh wow! etc., is his powers of clairvoyance and telekinesis.