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As Alexander described it, the gray tribe espouses “libertarian political beliefs, Dawkins-style atheism, vague annoyance that the question of gay rights even comes up, eating paleo, drinking Soylent, calling in rides on Uber, reading lots of blogs, calling American football ‘sportsball,’ getting conspicuously upset about the War on Drugs and the NSA…”

And if Erewhon sells it — sea moss gels, kale chips, bone broth tonics, paleo bagels, celebrity smoothies — it’s almost guaranteed to become a viral sensation among the hot and health-obsessed.

“Sag ponds may prove a valuable and generally untapped paleo archive,” the study authors wrote.

“It was really exciting to find that we were able to extract paleo storm events from this tiny little lake,” Kirby said.

These muffins are paleo, gluten-free and dairy free.