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The human propensity to see familiar objects in ambiguous patterns is called pareidolia.

While some of the Gaylor arguments have a surprising amount of persuasive force, others are probably more reflective of pareidolia, the human ability to make patterns and meaning out of randomness.

“The hypothesis of a map is based on a pareidolia,” she said, meaning the tendency for perception to impose a meaningful interpretation on an ambiguous visual pattern.

That is, perhaps, why pareidolia is so intoxicating, because it makes us conscious of how meager and how fanciful the evidence we use to resolve the world into meaningful pictures.

Could there be some connection between fractals and pareidolia?