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pay-per-click
[ pey-per-klik ]
noun
- a system used to set prices for online advertisements on a search engine or other website, by which the advertiser pays a small fee to the website publisher each time a user clicks on the advertisement.
adjective
- noting or relating to such a system: : PPC
pay-per-click ads to reach your target customers.
pay-per-click
noun
- a system of payment used on the internet in which an advertiser on a website pays the website owner according to the number of people who visit the advertiser's website via the hyperlinked advert on the owner's website
yvlog History and Origins
Origin of pay-per-click1
Example Sentences
A pay-per-click advertisement is an ad where advertisers pay every time someone clicks it.
The pay-per-click advertisement shows civil unrest, talks about how Alaska is different and features Republican Gov. Mike Dunleavy, who makes an appeal for people to come to Alaska to become a trooper.
The Stylebook explains the differences between pay-per-click advertising, in which advertisers pay based on how many people click on their ads, and pay-per-impression advertising, in which advertisers pay solely based on how many times their ads are shown to people.
"There's a lot of competition from new start-ups online, and it's difficult for online retailers to position their brand properly unless they pay for a lot of pay-per-click ads," said Ms Palmer.
They discovered they could make tenfold their country’s average monthly salary using Google AdSense’s pay-per-click ads next to inflammatory stories aimed at pro-Trump American audiences.
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