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He took on his first premises on a peppercorn rent, imported an oven and sold slices of pizza wrapped in napkins.

Askew lived alone in nearby Wellingham House but, finding it bigger than he needed, he let a charity have it for a peppercorn rent, and it became a home for people with learning difficulties.

The Premier League club says the signing of the 200-year lease at a so-called “peppercorn rent” means the club effectively controls the land upon which the new stadium would be built.

Hundreds of people have applied to take on a £1m farm in north Wales for a peppercorn rent.

"To all intents and purposes, this is a contract which gives West Ham the stadium at a peppercorn rent at most or, to be honest, for no rent whatsoever," Bryant told the BBC.