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perceptual mapping

noun

  1. marketing the use of a graph or map in the development of a new product, in which the proximity of consumers' images of the new product to those of an ideal product provide an indication of the new product's likely success
“Collins English Dictionary — Complete & Unabridged†2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012


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That kind of perceptual mapping, says Gallese, is what he means by “understanding from the inside.â€

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