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“You’re going to see the amount of exclusive content on our platform scale pretty rapidly,” Buser says.

In the 1800s, the Fairbanks brothers moved to town, earning their fortune through the invention and production of the platform scale; they founded a museum, athenaeum and academy, all operating to this day.

By combining AOL’s and Yahoo’s user bases with its own customers, Verizon hopes to accumulate some two billion users—a number that Armstrong thinks is necessary to be a viable platform. “Scale is as imperative now as it’s ever been,” he told Recode after the Yahoo purchase was announced.

When the stock of gas in the cylinders is almost depleted the pressure falls but it is always preferable to determine the stock by standing the cylinders on a platform scale and weighing at regular intervals.

Thaddeus Fairbanks built the first platform scale in Vermont in 1830.