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"You'd be pretty hard pushed to find genuine plus-size models on retailers' websites because even a mid-size is a 10/12 and plus is 14/16 which is actually around the average size for a woman in the UK," she says.

James is a plus-size male model - and says "meaningful change" for him would mean all body types get equal representation and the category no longer exists.

The plus-size clothing store, nestled among a cluster of auto shops in Burbank, normally specializes in affordable fashion for sizes 10-26.

In early January, affordable became free as store owner Olivia Pyle began fielding clothing donations to help plus-size fire victims restore their wardrobes to their former glory.

Shopping as a plus-size person is hard enough; add necessity to the equation, and suddenly you’re left buying from the bottom of the barrel.