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The creative director for the Spanish fashion house Loewe, Anderson outfits the loose-limbed Starkey in appropriately tattered polos and perfectly tailored trousers, Craig in Burroughs’ signature linen suit and spectacles.

He said the one he had attended was facilitated by chaperones in Abercrombie polos and flip-flops, carrying silver platters of alcohol, poppers and lube.

In the middle, a group of assistants dressed in Abercrombie & Fitch uniforms - polos, blue jeans and flip-flops - were casually folding clothes on a table, pretending to be shop workers, he says.

Again, and it's funny because most of those polos were either from charity shops.

Out go the neckties and starched shirts; in come short-sleeved polos and linen shirts, even the occasional Hawaiian.