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The awards, hosted in the home of the pork pie, saw the unique pie beat 900 entries from across the UK.

He said the association was "disappointed" the application was rejected "because we think what people want when they buy a Melton Mowbray pork pie is a pie tied to a historic area".

He has even learned how to make pork pies to enjoy while watching the football, though it took a while to perfect a recipe.

The crown was characteristic of a pork pie but had an irregular hand-formed crease; the brim was wide like a cowboy hat but not as stiff.

It's 11am and James Blunt is polishing off a pork pie.