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positioning
/ ±èəˈ³úɪʃə²Ôɪŋ /
noun
- the position held by a product brand in the opinion of consumers, in comparison with its competitors' brands
Example Sentences
"Lebec provided the positioning strategy, the tools, and the insights to enter the US market successfully and with credibility," a spokeswoman for Sentebale said.
General Breuer is clearly positioning himself at the front of an effort to push Germany's "turn" further and faster.
Right away, Cave is positioning Nancy as a potentially unreliable narrator instead of letting the audience figure that out for themselves, a realization that wouldn’t be difficult, given how quickly Nancy unravels.
A coroner's report to prevent future deaths like his found there was very little information on safe positioning of babies in slings or the risks of suffocation when feeding.
“They all look dry, healthy and full of energy. As they jostle around for positioning, the newest one will have plenty of food still from its yolk for a few days.â€
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