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The piece, published in May of that year, extols Kilmer’s dogged positivity, even at the pandemic’s terrifying peak.

McKelvie's partner and SNP depute leader Keith Brown described her as a beloved mother-of-two, partner and grandmother who "lit up every room she was in with her positivity and bright smile".

The reveal of Carsley's side, on the other hand, was met with much more positivity.

The emails arrive in people’s inboxes a few times each year with subject lines like: “Want more positivity in your life?”

Of her 100 staff, 12 are dedicated "just to remove negative comments and big up those promoting body positivity".