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Before his disappearance from public life in 2020 - following comments at a financial conference that China's state-owned banks had a "pawn-shop mentality" - Mr Ma was the poster boy for China's tech industry.

As the only rugby player who has so far made a successful switch to the NFL, he will now be a poster boy for other international players hoping to make it the transition.

“I don’t look at us as villains,” said starting pitcher Blake Snell, a poster boy for the spending spree after signing a $182-million deal.

He has become something of a poster boy for Arsenal's failings, missing glaring chances against Newcastle and Manchester United.

He is the player they do not want to lose under any circumstances and the poster boy of the team - his unique profile makes him almost impossible to replace.