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Amazon is “the poster child for over consumption and hyper capitalism,” one user wrote, telling others that “Amazon is nothing without us.”

Prof Madlingozi says that South Africa became the "poster child" of racial reconciliation following the end of apartheid, and inspired the world in many ways.

By early this week, he had become an unexpected poster child and de facto spokesman for the outrage felt by millions of people, from both sides of the aisle, who treasure America’s parks.

CNN also remains in the crosshairs of President Trump and the political right, who have made the network the poster child for their attacks on the mainstream press.

“This year, unfortunately, I couldn’t have asked for a better poster child for this process than Southern California.”