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"It's like many, many thousands of rotating, glinting ruffled potato chips."

The movie starts in fictional Chuglass, Idaho, the “potato chip capital of America,” where a giant tuber mascot looms over the town.

Crumble some salt-and-vinegar potato chips on top for that satisfying crunch.

In recent years, an increasing number of consumers have been abandoning their favorite brand-name potato chips for cheaper, generic options.

The pair wind up at a snake show, where tourists marvel at the reptiles while munching on potato chips.