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prestige pricing
noun
- marketing the practice of giving a product a high price to convey the idea that it must be of high quality or status
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Example Sentences
Examples have not been reviewed.
“We’re opting out of prestige pricing, we’re setting our tuition at a lower point,” he said.
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The vast majority of colleges continue to engage in “prestige” pricing, but ultimately are forced to quietly offer deep discounts in an attempt to fill up their classes.
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