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prestige pricing

noun

  1. marketing the practice of giving a product a high price to convey the idea that it must be of high quality or status
“Collins English Dictionary — Complete & Unabridged” 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012


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Example Sentences

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“We’re opting out of prestige pricing, we’re setting our tuition at a lower point,” he said.

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The vast majority of colleges continue to engage in “prestige” pricing, but ultimately are forced to quietly offer deep discounts in an attempt to fill up their classes.

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