PRICE WAR Definition & Meaning

price war

noun

intensive competition, especially among retailers, in which prices are repeatedly cut in order to undersell competitors or sometimes to force smaller competitors out of business.

price war

noun

a period of intense competition among enterprises, esp retail enterprises, in the same market, characterized by repeated price reductions rather than advertising, brand promotion, etc

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�y��vlog History and Origins

Origin of price war¹

First recorded in 1925–30

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Example Sentences

Examples have not been reviewed.

That has intensified a price war that further threatens Japanese brands, which are fighting to keep up with cleaner cars of their own.

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While PDD's Chinese e-commerce platform, Pinduoduo, has become popular because of its focus on low-cost and heavily discounted products, a growing number of rivals have been adopting similar strategies, triggering a price war.

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Demand at its restaurants fell in the US, the company said, while weakness in France and price wars in China also weighed on sales.

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This is likely to continue the brewing mortgage price war, with fixed rates coming down even before the Bank makes its next rates decision on 1 August.

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The Chinese auto market has been challenging amid a price war in a market dominated by locals like BYD, with its strong EV offerings.

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