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product differentiation

noun

  1. commerce the real or illusory distinction between competing products in a market
“Collins English Dictionary — Complete & Unabridged†2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012


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Example Sentences

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A lack of product differentiation, stiff competition and the shift to e-commerce also contributed to the chain’s demise.

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This directly undermines markets, avoiding price wars through efforts at often-meaningless product differentiation through massive advertising, which is itself dedicated to undermining markets in the official sense, based on informed consumers making rational choices….

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Much of what he looks for in acquisitions is obvious: a good product, differentiation, a solid, scalable supply chain.

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GM, Nissan and some other carmakers believe e-axles offer such a large margin for cost efficiencies and product differentiation that they want to design and manufacture their own systems.

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"As smartphones become more high-spec and product differentiation is becoming less clear, the global handset replacement cycles are getting longer," said one representative.

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