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product placement

noun

  1. the practice of a company paying for its product to be placed in a prominent position in a film or television programme as a form of advertising
“Collins English Dictionary — Complete & Unabridged” 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012


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Example Sentences

Examples have not been reviewed.

We’ll later discover that, in line with surveillance-capitalist impulses, the company is not only watching but also cultivating product placement in dreams.

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Wonder why there's so much product placement for Subway sandwiches or characters who eat ravenously to excess?

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Honestly, you’re going to be inundated with enough Balsam Hill commercials for luxury fake trees and Weather Tech ads for car floor mats just by watching the channel that further product placement isn’t necessary.

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While there is no overt product placement in Jon M. Chu’s film adaptation, you can see how its aesthetics lend itself to all the merchandise it has inspired.

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Hollywood frequently gives the franchise free product placement putting the white-on-navy insignia on characters in movies and television shows, furthering its cultural reach.

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