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View synonyms for

puffery

[ puhf-uh-ree ]

noun

plural pufferies.
  1. undue or exaggerated praise.
  2. publicity, acclaim, etc., that is full of undue or exaggerated praise.


puffery

/ ˈʌəɪ /

noun

  1. informal.
    exaggerated praise, esp in publicity or advertising
“Collins English Dictionary — Complete & Unabridged” 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012
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yvlog History and Origins

Origin of puffery1

First recorded in 1730–35; puff (in the sense “to praise with exaggeration”) + -ery
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Example Sentences

Examples have not been reviewed.

This outrageous fiction builds on decades of GOP puffery and media complicity.

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It’s now disconcerting that Biden and his advocates so often lapse into puffery as to his true political situation.

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The film was not a work of puffery; it also offered critical perspectives.

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Trump’s penchant for puffery is sure to come up on Monday.

From

Customers are expected to be smart enough to recognise that ads will often contain a certain amount of "puffery".

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