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The company can then sell new merchandise from the live-action films and pump up interest and familiarity with the characters.

On Sunday, Chelsea supporters again booed players who passed the ball backwards and, after Cucurella's goal, Maresca turned to supporters and told them to pump up the volume.

When a president places a pregame call to pump up the players, a prime minister offers postgame commentary, and monuments such as the Empire State Building and Toronto’s CN Tower are lit up in national colors for the contest.

He wanted to emphasize he was spending lavishly to build a foundation to challenge the Dodgers year in and year out, not to pump up the payroll and attendance and then sell the team.

Such digital tokens are notorious for speculators using hype to pump up the value before selling at the top of the market, leaving latecomers to count their losses as the price crashes.