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Unable to crack the foreign formula, Wedgwood and his collaborators instead refined the already-established local creation of creamware to make it “queen’s ware,” “pearlware” and other proprietary, poetically named variations, exporting them with great success around the globe.

"To this new manufacture, the Queen was pleased to give her name and patronage, commanding it to be called 'Queen's Ware' and honouring the inventor by appointing him her majesty's potter."

A few years after he wowed the Queen, Wedgwood observed Queen's Ware was "now being rendered vulgar and common everywhere".

In the 1760s you couldn't get much higher on the social scale than Britain's Queen - and Wedgwood's Queen's Ware gambit worked spectacularly.

It quickly became known as "Queen's Ware".