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Chancellor Rachel Reeves saw it in her study.

A few minutes later, Rachel invited Birdsall in to throw the switch, and the sign blinked to life over the windswept desert.

Chancellor Rachel Reeves said the pilot would ensure the hospitality industry had "the conditions to grow" and was not "tied down by unnecessarily burdensome red tape".

However, it is facing a difficult economic backdrop, with Chancellor Rachel Reeves setting out sweeping benefit cuts last month amid pressures on public spending.

Chancellor Rachel Reeves has suggested the UK could change its taxes on big tech firms as part of a deal to overturn US tariffs.