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While it’s common to simply increase the point size to make text easier to read, Mr Stobberup says that readability is actually determined by x-height.

The new design – a staid, black Helvetica text against a white background, using indented subgroups and hairlines for readability – and the authoritative boldface title helped establish "Nutrition Facts" as an easily recognized government brand.

But the most difficult trick of bringing Marlowe to the present day has nothing to do with the present; it lies instead in matching Chandler’s masterful balance of pulp readability and literary sensibility.

Both processes influence the readability of the DNA and therefore the gene expression.

“Next, we’ll remove all the action buttons with their superfluous interaction counts from the main timeline. Just view count will show, unless you tap into a post. This will greatly improve readability.”