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Pretty soon he was making bank modeling for Reebok and Burberry.

In mid-March, Reebok staged its annual brand summit for about 500 business partners at the Artists for Humanity EpiCenter, an events space in Boston, where Todd Krinsky, the company’s chief executive, was harboring a secret.

Mr. Krinsky told his audience that Shaquille O’Neal, the new president of Reebok’s soon-to-be-resuscitated basketball division, had been hoping to attend.

And let’s not forget Allen Iverson, who went broke despite earning nearly $200 million in salary and endorsements and is hanging on to reach his 55th birthday seven years from now when he will receive $32 million from Reebok, thanks to a lifetime contract he signed with the shoe company in 2001.

Reese, who has built her own brand over the past few years, has sponsors including Reebok, Sports Illustrated and more.