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“You talk about relationship marketing, you talk about built-in trust, it’s all there,” Hank Boyd, a clinical professor of marketing at the University of Maryland’s business school, told me.

Britain’s WPP, the world’s largest advertising company, would continue to lead for Ford on marketing tasks such as media planning, media buying, shopper and performance marketing, website development and customer relationship marketing, Ford said.

WPP will continue to work with Ford on its media planning, media buying, shopper and performance marketing, website development and customer relationship marketing.

Wilfinger also led large agency teams at McCann Relationship Marketing, Digitas and Ogilvy & Mather Direct, providing strategy, creative inspiration and account leadership for clients, primarily in the health, financial services and CPG verticals.

John Bobbe, executive director of the Organic Farmers’ Agency for Relationship Marketing, or OFARM, a farmer cooperative, declared that he was “amused” by the industry effort.