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His proposed bid - and all the media attention which comes with it - happens to coincide with the relaunch of a company he co-founded in 2022.

With the Y2K revival trend seemingly at its peak, nostalgia for the carefree innocence of the ’00s made this moment ripe for a Murakami relaunch.

Thomas Husson, principal analyst at Forrester, said the relaunch was a tacit admission by Amazon that its original vision for smart speakers had failed.

Looking ahead, Netflix is to relaunch an American version of the show next month.

The layoffs, which represent about 12% of Sonos’ workforce, come after months of trouble, including a disastrous relaunch of the speaker company’s app last year that left customers leery and led to former chief executive Patrick Spence’s exit last month.