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Both sportswear companies rely heavily on Asian factory hubs for their inventories, with about half of Nike's shoes and 39% of Adidas' shoes made in Vietnam.

"There was no-one you could speak to so it relied on me going onto the US department of whatever website, trying to look at lots of detail that basically didn't exist," he says.

Instead, Horvitz relies primarily on word of mouth for events, and will sometimes post to his personal Instagram a day or two before an event.

Sinha: Oh yes, I think there are a lot of sort of legacies and examples that we can invoke and rely on.

She hopes to "encourage other women to rely on themselves and never on a man."