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It appears Jay—the unofficial most interesting man in the world—is schilling Dos Equis these days, so maybe that's it.

From schilling Hummers to waging a holy war on closed captioning, everything Coach O does turns to gold, and come this time next week, the LSU ball coach may well have gone platinum.

He loses his credibility when he's schilling a gadget.

The snake oil company Carson claimed he never shilled for, despite readily availably video evidence of Carson schilling for snake oil.

"The most loathsome kind of film is this "heritage Britain" - it's basically schilling for tourists to get people to come and visit the place," he said.