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I was trying to make a mockumentary-type fake B-movie comedy, but the company didn’t see the humor in it and turned it into schlock.

There have been many approaches to this material, from farcical comedy to jolly schlock to art film.

For now this movie from the hip indie studio A24 simply exerts itself as it tries way too hard to join the hallowed ranks of exploitation favorites extolling schlock values.

It doesn’t take much for clowns to be creepy — the unnatural colors and rictus grins do the heavy lifting — an effect that’s been exploited by schlock horror for eons.

They all have the right attitude: They understand the history of schlock and they respect the pleasures of the ridiculous.